Good B2C Websites
Since I covered an example of a bad B2C website last week, let’s take a look at a couple of good B2C websites and what makes them good. L.L.Bean – This site has been one of my favorite consumer...
View ArticleB2B Website
If you are a business-to-business (B2B) company, your website audience is quite a bit different than a company who targets consumers (B2C). To get the most of your business website, you’ll need to...
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Relationships are Key to B2B Online Marketing in 2014
over coffee (Photo credit: lanuiop) B2B marketing, whether online or off, is all about relationships. With longer sales cycles, and often, larger purchase amounts, it’s the relationship that a customer...
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Leveraging Social Networking for B2B Lead Generation
Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C). The products and services...
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